Our perception of colours in the world around us is limited only by the complexity and sensitivity of our eyes.
But when it comes to representing colours on a computer screen, things are much more precise. Helen explains it really well: “computers do things by absolute values and each colour is defined by the amount of red, green and blue it contains on a scale of 0 to 255, making a total of 16,777,216 colours that can be displayed.”
Dulux have come up with a novel way of raising money for children’s charity, UNICEF. For a donation of £1 (or more, if you like) you can choose and name one of these 16.7 million colours. All the money raised will go directly to help transform children’s lives.
The first two colours I’ve picked are the Mamta’s Kitchen logo colours, to celebrate our recent 10th anniversary, not to mention the fun of being featured on the Leon menu. (For those of you who don’t know, Mamta’s Kitchen is the family cookbook website that Pete and I run with my mum, Mamta).
I’ve called them Mamta’s Kitchen Chilli Red and Mamta’s Kitchen Turmeric Yellow (though eagled eyed among you will notice a missing apostrophe in the yellow – names can be no longer than 30 characters).
I am definitely going to choose and name some more colours; it’s well worth a teeny tiny pound for the fun let alone supporting a great cause!
I hope you name some colours of your own. Do let me know what colours and names you choose!