Marmite are the latest brand to jump on the pop up bandwagon with a Regent Street pop up shop through November and December.
Inspired by the idea of “over 100 different Marmite inspired products” we dropped in yesterday to check it out.
The window and internal displays are fun – a tower of Marmite jars, a Love Hate wall art of jars and lids and an old-fashioned record turntable slowly rotating yet more jars. But we found the selection inside pretty disappointing.
Mugs and tins sport Warholised versions of the familiar Marmite logo in a range of pastel colours. If one counts all the colour variations and sizes of tins, that’s no doubt where the “100 different products” claim comes from! A shame they don’t have mugs with the logo in it’s standard colours… I might just have bought one of those!
There are a range of T-shirts – not bad but certainly over-priced.
And a very small selection of Marmite snacks (though we noticed the absence of Marmite twiglets and the new Marmite bar we’d recently encountered).
The biggest disappointment? None of their special editions of Marmite are available. Pete’s developed quite a taste for the Champagne edition so was hoping to pick some up here.
Upstairs is a small room that looks like a school art room. On the wall are Marmite art installations, including a huge wall of Love or Hate stickers which visitors choose and put up. And a table with marker pens too. Much more fun that your usual visitor book so I did, of course, join in!
Visitors can pause for a snack here – as long as they’re happy with tea and Marmite on toast!
And that’s about it. It takes only a few minutes to check out the shop and realise there’s really not much on offer at all.
If you’re a Marmite fan, and passing, you might like to pop in for a moment. But I wouldn’t make a special trip for it myself.